Vuoto Apparente

Visual identity

Vuoto Apparente
Art Collective

2021

Identity for

Vuoto Apparente

(

Apparent Void

), a public art exhibition in Milan. After Italy's second lockdown, twelve artworks were placed inside the empty bulletin boards of theaters and cinemas. The logo is a broken X, made from overlapping the initials of the name, which becomes a marker used to guide the citizen through the widespread exhibition. The color used is process yellow, the segnaletic hue through which cities communicate with citizens.
Photo: Pietro Cardoso
Photo: Pietro Cardoso
Photo: Pietro Cardoso